British online retailer ASOS denies outage is Brexit-related

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CEO shock over Brexit

Chief executives face tough decisions over how to respond to Britain"s vote to leave the European Union.

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UPDATE:ASOS have responded after fans of the brand expressed concern on social media that the online store"s website and app had been taken offline due tothe plummeting value of the British pound after the UK voted to leave the European Union yesterday.

"Yes, the site is down. This is because of a power outage at a third party data centre that hosts our servers," the brand said in a statement to Fairfax Media.

"This has impacted other businesses hosted by the centre. Our tech team are working hard to restore services which involves replacing damaged hardware. That"s why it"s taking longer to get back online. We are keeping our customers informed on social media."

British online retailer ASOS has not traded since the results of the British EU referendum were announced

As previously reported:

British online retailer ASOSis down, in what some are speculatingis a reaction to the plummeting value of the pound after Friday"s Brexit decision.

The online fashion and accessories store"s website and mobile app havebeen closed since Friday morning.

"Erm, "scuse us, we need a little time out," an error message on the website reads.

"The site isn"t currently available but we"re doing everything we can to get it back up soon!"

According to the store"s social media channels, the website is unavailable due to a tech issue.

Fans of the online storehave expressed frustration at the long downtime.

"Asos site is down... Are they leaving us too?" asked one (presumably European) Twitter user.

Some potential shoppers have wondered if the website has crashed because of international customers trying to take advantage of the pound"s falling value by buying British goods.

Others speculated the store wastaking the time to increase the pound value of their prices so as to not lose international revenue.

ASOS has not made any further statement clarifying the reason for the downtime, and has given no indication as to when its online store will return to trading.

Source: http://www.smh.com.au/lifestyle/fashion/british-online-retailer-asos-still-down-after-brexit-vote-20160624-gprork.html