Sunday, May 29, 2016

Rio Ferdinand"s free-to-air bow tie and BT Sport"s Champions League Final


PES 2016 Real Madrid vs Atletico de Madrid UEFA CHAMPIONS LEAGUE FINAL (La Previa - Opinion)

An unusual experience for TV viewers this Saturday: premium European football available to view for free, and not an Andy Townsend in sight.

BT Sport opened it up to the floor, as it were, showing the Real Madrid vs Atltico Madrid Champions League Final on its Sport Showcase freeview channel, as well as streaming the game on You Tube for all.

Naturally, BT Sport was not doing this as a charity outreach or a display of munificence, although they might conceivably have felt that Rio Ferdinands bow tie deserved the widest possible audience they could give it. Instead, it was part of the deal with which they acquired the rights to the competition. They had done the same for Liverpools Europa League Consolation Plate Final but, well, thats not quite the same thing, is it?

Source: http://www.telegraph.co.uk/football/2016/05/29/rio-ferdinands-free-to-air-bow-tie-and-bt-sports-champions-leagu/

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