What is Amazon Prime Day? ALL the final deals as retail giant launch huge shopping sale

Amazon Prime Day: 5 BEST DEALS & MORE!!

After a huge seven day build-up, Amazon has launched its 24-hour Prime Day sale - with over 100,000 reductions worldwide, exclusively for paying subscribers, from midnight tonight.

The Black Friday-style event, which has been named the sixth biggest shopping day in the UK, according to new data from SimilarWeb, promises to deliver "major summer deals" every five minutes today.

It will include deals across electronics, toys, video games, school uniform, baby, health, beauty, sports and an extra 20% off Amazon Warehouse reductions. To find out more, see our Prime Day shopping guide.

In a statement, Amazon said: "Prime Day is firmly establishing itself as a major summer deals day and weve worked hard to make sure we are offering our Prime members the lowest prices on even more great deals for Prime Day 2016.

Although the event is reserved for Amazon"s paying Prime subscribers only - the online store says non-paying members can still get involved for free, by signing up to its 30-day free trial.

If you choose to go via this route, remember to cancel your membership before the 30-day trial ends to avoid being billed the full 79 annual fee.

Want to shop the UK sale? Head to Amazon Prime Day here, US shoppers can get involved here.

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Top Amazon Prime Day offers

Amazon.co.uk has given us an exclusive heads up of all the deals to launch today - and these are our favourites.

The reductions will drop at various intervals throughout the next 24-hours - so bookmark any desired items and keep checking back for the big deals.

We"ve also spotted Xbox LIVE 12 Month Gold Membership including a free a 10 Xbox One/360 gift card down to 31.49 for the next 24-hours.

And, buy an Amazon 30 gift card today, and you"ll get a free 5 promo code - to redeem on any purchase until 27 August 2016. Or, order your free trial of Audible today, and you"ll get 10 complimentary credit to spend online.

1. Fire, Amazons best-selling tablet ever, 34.99 Prime members can stream thousands of movies, access over 800,000 book titles and millions of songs2. Fire TV Stick, 19.99 The Fire TV Stick connects your HDTV to a world of online entertainment3. Kindle Paperwhite, 79.99 Unlike tablets, the Kindle Paperwhite protects your screen from glare, even in bright sunlight4. Sony PS4 500GB Edition with Uncharted 4: A Thief"s End, 239.99 This bundle includes a boxed copy of Uncharted 4: A Thief"s End (PS4)5. Eternity 32"" HD Ready 720p LED TV, 129.99 This Eternity big screen features a built in JBL sound system6. Fire HDX 8.9"" tablet, Wi-Fi and 4G, 32 GB, 279.99 Speeds can reach up to 600Mbp on this generation tablet, up to 4X faster than the previous generation Fire HDX 8.97. Oral-B Rechargeable Toothbrush with Bluetooth, 55.99 8. Lenovo K5 Dual Sim Smartphone, 94.99 The Lenovo K5 features Dolby Atmos speakers and a crisp 13 MP camera9. Garmin Vivoactive GPS Smartwatch, 99 This Ultra-thin GPS smartwatch is sunlight-proof and pairs with your smartphone on the go10. Microsoft Surface Pro 4 12.3"" with Windows 10, 749.99 Powered by Windows 10, the Surface Pro 4 turns from a tablet into a full powered laptop

Stay tuned on our deals page for more offers as they are announced on Prime Day 2016.

Is Prime Day worth signing up for? Not sure whether to buy or not?

Amazon"s competitive nature means its prices - particularly on tech - are often cheaper than rivals - so whether you"re shopping on Prime Day or any other day of the year - a quick price comparison can never harm your wallet.

If you"re in the market for a new TV or Xbox, it"s definitely worth having a search today, to see if prices drop. A quick tip is to bookmark any items you"re eyeing up, and keep checking back for any reductions as Amazon claims deals will be dropping "every 5 minutes".

Like Black Friday, Prime Day is particularly good for tech - especially laptops and smartwatches, TVs and video games. It"s a good time to invest in any Amazon own brand gadgets you"ve been eyeing up, with the Fire TV stick (down from 35 to 19.99), and the Fire tablet down to its lowest ever price of 34.99.

But, try not to impulse buy or purchase for the sake of a "deal". With Christmas now just six months away - the busiest time of the year for sales and product launches, there"ll be plenty more (and possibly better) savings to come.

Read more: Top children"s toys for Christmas 2016 revealed - and most aren"t even out yet

What is Amazon Prime?

Launched in 2007, Amazon Prime is a membership programme that offers shoppers unlimited one-day delivery, streaming of 15,000 movies and TV episodes, and access to 800,000 Kindle books for 79 a year - or 5.99 a month.

Can I get student discount on Amazon Prime?

You can indeed. Amazon Student offers a six-month free trial of Prime, including all the services bar ebook lending, and 50% off Prime membership if you want to continue after the trial expires.

You"ll need to have an email address from a recognised institution to qualify. Registration takes around 10 minutes.

Amazon Prime Day deals

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Will anybody else offer bargains on Prime Day?

If 2015 is anything to go by, then the answer is yes. We"ve already spotted Currys" 10 day mega sale, Tesco Direct"s 50% off tech and toys clearout and Argos" Big Sale. We"re expecting many more to follow suit.

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Find more voucher codes

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Source: http://www.mirror.co.uk/money/amazon-prime-day-best-deals-8403276